Top Health and Fitness Apps in New Zealand: Q2 2025 Performance

During the second quarter of 2025, the top health and fitness applications in New Zealand showed varied performance trends across revenue, downloads, and active user metrics on a unified platform, as reported by Sensor Tower.

MyFitnessPal: Calorie Counter from MyFitnessPal, Inc. saw a steady increase in weekly revenue, peaking at approximately $16.1K by the end of June. Downloads experienced a gradual decline throughout the quarter, starting at 2.6K and ending around 1.8K. However, active users demonstrated a consistent rise, reaching nearly 29.2K by the end of the period.

Strava: Run, Bike, Walk also showed strong performance, with weekly revenue fluctuating but generally maintaining levels around $14K. Downloads began at 2.7K, with a slight dip mid-quarter, and rose to 2.5K by the end. Active users increased steadily, peaking at over 101K in mid-May before settling at approximately 96K.

Flo Cycle & Period Tracker from FLO HEALTH UK LIMITED had a robust revenue increase, reaching $13.7K in early June. Downloads varied slightly, starting at 1.7K and ending close to 2K. Active users saw a general upward trend, culminating in over 33.1K by the end of the quarter.

Runna: Running Training Plans from RunBuddy experienced a notable increase in revenue, peaking at $11K in mid-June. Downloads began at 1K, saw a slight decline mid-quarter, and then rose again to 1.4K. Active users grew steadily to reach 12.2K by the quarter's close.

Lastly, Fitbit: Health & Fitness from Google showed an interesting revenue trend, with a significant spike to $11.6K in late June. Downloads remained relatively stable around the 700 mark, while active users fluctuated, ending the quarter at over 50.1K.

These insights reflect the dynamic landscape of the health and fitness app market in New Zealand. For more detailed insights and data, visit Sensor Tower.